The Casino World

“Diligence is the mother of good luck” – Benjamin Franklin

Gambling has been around since the beginning of man. We humans love to take risks. We enjoy the adrenaline, the rush, and of course the winnings…

What makes a gambler bet?

What motivates us to all play lotto?

Is it the thrill of winning or the agony of defeat?

Is it the attraction to risk we humans love to take?

Gambling seems to fall into some special category of human behavior that escapes the normal rules we usually live by. People change their behavior dramatically in casinos. Consummate misers can’t wait to throw their money away in casinos. People who clip coupons every week to save ten Euros on groceries think nothing of dropping a hundred, five hundred or even a thousand in a casino. Discipline is all about the ability to develop a winning plan. Control is about being able to follow it.

There are many common denominators that underlie the casino business…Casino gambling, Lotto and other new games that are here to stay and are proliferating at exponential rate, especially through the internet. Online casinos are popping up everywhere on your Hi5.com & Facebook.com pages to your myspace.com page.

During a crisis like we are in now, we humans become more desperate. And that little that we have, we may end up losing it in a casino, be it virtual or your traditional casino. There is so much temptation out there to gamble and play.

I myself have been both a lotto player and casino player over the years. I also worked for 8 years as marketing director for one of the major Portuguese casinos. I have had my share of gambling and have both won and lost and over the years, have probably broken out even. However, most people lose, but as I have broken out even, I guess I can be considered lucky. I have won in Lotto, a 5 being my best win, which 15 years ago was about a 500€ win.

What is the objective of this book? It is about trying to give you, the reader, an advantage, or some sort of a head start; hence, to better prepare you and maybe even help you win, or avoid steep losses. Most people I know that enter a casino are naïve to what goes on in there and they lay their hard earned money on the tables making it themselves easy prey for the casinos to gobble it up.